myOtaku.com: Adam

myO Still <3's You

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Birthday
• 1983-04-30
Gender
• Male
Location
• NYC
Member Since
• 2003-07-31

myOtaku.com: Adam

Sunday, October 29, 2006

Doing The Unthinkable
This is bold.

Our newsletter has over 300,000 subscribers.

I sent a mailing tonight to all of them saying that unless they re-subscribe with email confirmation, they won't receive any further mailings.

Am I crazy? If 5-10% re-subscribe, that will be a great success in my eyes. I'm effectively discarding hundreds of thousands of emails.

So what's my motivation?

Simple: I'd rather have a small and passionate list of people to email than a huge and idle one.

Quality is far better than quantity and the costs of maintaining a ridiculously large email list are prohibitive.
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