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myOtaku.com: Adam


Tuesday, November 7, 2006


As I said, I have two jobs: To increase our unique audience and to increase the number of people who buy into the new Art of Otaku.

In this post I'll talk about how I plan to increase our audience. Because our traffic is dispersed all over the place and since we already have so many visitors, it's no easy feat.

I have a four-pronged approach:

(1) Form partnerships with high-traffic websites that can complement theOtaku.

(2) Improve and Streamline theOtaku/myOtaku to bring visitors from all our sections together and deliver a better experience to all current visitors.

(3) Promote share-able and "take with you" content. An example of this is our quiz results, which can be posted on your myspace/xanga/deviant art pages.

(4) Plug the heck out of our fan manga section. More than any other section, this will encourage daily, engaged readers.

You'll see these approaches play out in the next few months...

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