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Wednesday, February 2, 2005




There is a relatively new anti-drug commercial that television stations have been playing non-stop. It begins with a girl walking to school when she notices an old man in a dark suit standing on the side walk. Then it shows the same girl in class taking a test, when she glances around the room the same old man is standing there, face stoic. A similar scene occurs in here school cafeteria, again, same old man in a dark suit. Next the girl is in a record store where she once again notices the old man.

The final scene depicts the girl driving in her car at night. She looks a little distracted and is fiddling with her CD player when, out of nowhere, the man in the dark suit walks into the middle of the street and is plowed by the girls car. An ominous announcer voices over the sound of screeching tires with a moral lesson: “you’ll never forget the people you hurt when you were high.”

I have two big problems with this commercial. First, there is no indication given that the girl is stoned. To be honest, it just looks like some senile old man wandered into the road. For heaven’s sake, it is pitch black outside and he is wearing a dark suit. If I am trying to cross the street late at night wearing ninja outfit I would damn well look both ways before crossing. The man is lucky that the girl was only high. If she was drunk she would have hit him, not comprehended what happened, and then backed up over the injured man to see what she hit.

My second problem is the slogan, “you’ll never forget the people you hurt when you were high”. What dumb fucker thought up this winner of a slogan? I don’t care how sober I am, if I run over senile old Mr. Cooper I am going to feel pretty damn terrible. To me this slogan says “you’ll never forget the people you hurt when you were high, however, fuck worrying about all of those people you screwed over while you were in a sound frame of mind, after all at least you didn’t do the same thing on weed”.


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